Designing an Effective Business Website

Website design that satisfies search engines, visitors and customers in fulfilling what they are seeking.

Search Engine Friendly Website

There are clearly many Advantages in Having a Business Website, but the most wonderful looking website in the world is no good if it can't be seen. Your web site will need visitors and the majority of these come from search engines. If your web site is not listed with the search engines, or does not respond well to search engine queries, then it will receive few visitors.

Good website design incorporates search engine friendly characteristics at the design stage. We favour a website design for Google, since

It's probably the most popular search engine.
A website design optimised for Google will attract additional search engines
In our view, the way that Google lists and ranks websites is fair.

When designing a website, it helps to know How Search Engines Work and understand what they're looking for in each of your web pages. With this knowledge, the content of each of your web pages can be arranged to create a more search engine friendly website. This very important aspect is just part of a Checklist of Search Engine Optimisation Criteria.

The quality of a web page text content is one of the most important ranking criteria used by search engines, especially the page title and description. After all, it's the first thing consumers will see in the search engine results before they decide to visit your web site. It is therefore time well spent in constructing a Good Page Title and Description.

Knowing How to Write Good Business Web Pages will certainly raise the listing of your web page in the search engine results and drive more visitors to your web site. But text alone is not enough to keep the interest of your visitors. You also need a Visitor Friendly Website, which is summarised below.

Visitor Friendly Website

A visitor friendly website is designed to meet your visitors' expectations and fulfil what they are searching for.

The website design and its interaction with the visitor must be easy, seamless and intuitive. However, many potential visitors can be lost through frustration and irritation. How often have you waited for a website to load, only to go elsewhere ? How often have you arrived at a website, only to be overwhelmed with confusing graphics, distracting content, poor navigation, small print or more image and style than substance ?

As a minimum, a visitor friendly website is designed to attracts and retain visitor interest by providing:

Fast loading pages.
Content that matches the visitors' search term.
Clean web page design that can be assimilated at a glance.
Professional looking web page design that conveys confidence.
Presentation that enables information to be quickly found.
Consistent 'feel' throughout.
Intuitive and descriptive navigation links.
Easy to read font size and style.
Colour scheme that is easy on the eye.
Web site design that is compatible with both MAC and PC, as well as the most popular browsers.
Web pages that are resizable to any computer screen.
Web site design that also provides for the disabled.
Interoperable web pages with validated HTML.

After a visitor has arrived on your web site, Graphic Considerations will play an important part in whether that visitor will stay, or leave. The correct use of graphics and images will create visitor interest and help toward sales.

Converting Visitors into Customers

Once you have a visitor and search engine friendly website in place, your online business will be in good shape for converting visitors into customers. Your customers will also have a user friendly portal through which they can communicate and interact with you and your online business.

Protecting Your Online Privacy

A key objective of an effective web site design is to attract visitors who are interested in your products and services. But, there are also less friendly visitors in cyberspace who are more interested in exploiting the information you reveal about yourself as a web site owner.

During the creation of an online business website, we implement measures to make your details invisible to the majority of unfriendly visitors. We believe that protecting your privacy is a further important element of effective web site design.