Designing an Effective Business Website

Website design that satisfies search engines, visitors and customers in fulfilling what they are seeking.

Search Engine Friendly Website

There are clearly many Advantages in Having a Business Website, but the most wonderful looking website in the world is no good if it can't be seen. Your web site will need visitors and the majority of these come from search engines. If your web site is not listed with the search engines, or does not respond well to search engine queries, then it will receive few visitors.

Good website design incorporates search engine friendly characteristics at the design stage. We favour a website design for Google, since

It's probably the most popular search engine.
A website design optimised for Google will attract additional search engines
In our view, the way that Google lists and ranks websites is fair.

When designing a website, it helps to know How Search Engines Work and understand what they're looking for in each of your web pages. With this knowledge, the content of each of your web pages can be arranged to create a more search engine friendly website. This very important aspect is just part of a Checklist of Search Engine Optimisation Criteria.

The quality of a web page text content is one of the most important ranking criteria used by search engines, especially the page title and description. After all, it's the first thing consumers will see in the search engine results before they decide to visit your web site. It is therefore time well spent in constructing a Good Page Title and Description.

Knowing How to Write Good Business Web Pages will certainly raise the listing of your web page in the search engine results and drive more visitors to your web site. But text alone is not enough to keep the interest of your visitors. You also need a Visitor Friendly Website, which is summarised below.

Visitor Friendly Website

A visitor friendly website is designed to meet your visitors' expectations and fulfil what they are searching for.

The website design and its interaction with the visitor must be easy, seamless and intuitive. However, many potential visitors can be lost through frustration and irritation. How often have you waited for a website to load, only to go elsewhere ? How often have you arrived at a website, only to be overwhelmed with confusing graphics, distracting content, poor navigation, small print or more image and style than substance ?

As a minimum, a visitor friendly website is designed to attracts and retain visitor interest by providing:

Fast loading pages.
Content that matches the visitors' search term.
Clean web page design that can be assimilated at a glance.
Professional looking web page design that conveys confidence.
Presentation that enables information to be quickly found.
Consistent 'feel' throughout.
Intuitive and descriptive navigation links.
Easy to read font size and style.
Colour scheme that is easy on the eye.
Web site design that is compatible with both MAC and PC, as well as the most popular browsers.
Web pages that are resizable to any computer screen.
Web site design that also provides for the disabled.
Interoperable web pages with validated HTML.

After a visitor has arrived on your web site, Graphic Considerations will play an important part in whether that visitor will stay, or leave. The correct use of graphics and images will create visitor interest and help toward sales.

Converting Visitors into Customers

Once you have a visitor and search engine friendly website in place, your online business will be in good shape for converting visitors into customers. Your customers will also have a user friendly portal through which they can communicate and interact with you and your online business.

Protecting Your Online Privacy

A key objective of an effective web site design is to attract visitors who are interested in your products and services. But, there are also less friendly visitors in cyberspace who are more interested in exploiting the information you reveal about yourself as a web site owner.

During the creation of an online business website, we implement measures to make your details invisible to the majority of unfriendly visitors. We believe that protecting your privacy is a further important element of effective web site design.

Getting Your Business Online

If you're thinking about having a business website, then this site has been designed with you in mind. Here, you will find insight, help and an understanding of what is required in setting-up an effective business website.

Step 1 - Get a Domain Name
Your website will need its own unique domain name. Establishing a good domain name can take time and we suggest that you make this your first priority. To get you started, we have prepared some Tips on Choosing and Buying a Good Domain Name

Step 2 - Get a Quotation
It you could provide us with your requirements, or an outline of what you have in mind, that would be helpful. If you are open to ideas and have certain objectives, we can make some suggestions. Once we have an understanding of your website needs, we can then provide you with a quotation for designing your website.

In addition to the cost of designing your website, you'll also need to pay for the registration of a domain name and a web host. With careful selection, the cost of a domain name and web hosting can be quite modest, as you will find in the cost of a website.

Step 3 - Prepare and gather together the content for your website
Once you have decided to have a business website, you will need to provide us with the content matter for your website. To assist you with this, we will provide you with a helpful questionnaire where you can type-in your inputs.

Step 4 - View the progress of your website online
Once we have received your your content matter, we will start work on preparing your website. You will be able to view progress online by logging-in to your private area.

Step 5 - Website Publication
When you're happy with your website and it is ready for publication, we will upload the pages to your web host from where it will be available on the world wide web.